If you’ve landed here, chances are you’re expecting a baby and wondering if it is worth to make the investment into this expensive bassinet. I mean, when it comes to go sleep, for some there isn’t a price parents aren’t willing to pay and navigating sleep can be one of the most daunting parts of becoming a new parent. As a baby sleep consultant who has worked with hundreds of SNOO babies — and as a mom who used the SNOO with my own daughter — I can confidently say: I love the SNOO for the first few months of life when newborns still love being all snuggled up and rocked to sleep. It can definitely be very effective for many (but not all) babies to start gaining you longer stretches of sleep. This is because the snoo helps newborns connect their sleep cycles and babies this age go easily from light to deep sleep.
Let me tell you why.
It Mimics the Womb in a Really Smart Way
The newborn stage is a big transition — for everyone. Your baby has just spent months in a warm, snug, rhythmic environment with constant movement and noise. The SNOO was designed to bridge that gap between womb and world, and it does an incredible job.
With its combination of:
Gentle rocking motion
White noise that mimics the sound of blood flow
Snug swaddling that keeps babies secure and reduces startles
…the SNOO creates a calming, womb-like sleep environment that helps babies settle faster and sleep longer.
It Gives Parents a Little Extra Sleep (and Sanity)
Let’s be honest — sleep in those early weeks is messy. And while the SNOO is not a “magic fix” (because newborns are biologically wakeful and feeding frequently), it does help extend stretches of sleep earlier than you might see otherwise.
I’ve supported countless families who were in survival mode, and after a few days of consistent SNOO use, they finally started getting 2–3 hour stretches — then 4, then even more.
When you’re waking every few hours to feed, every extra minute of rest matters. The SNOO supports those early wins.
It Supports Safety Without Sacrificing Soothing
One of the things I love most? The SNOO promotes safe sleep without compromising comfort.
Baby is always placed flat on their back
The swaddle keeps them from rolling (and can’t unravel)
The motion and sound adjust automatically in response to crying
As a sleep consultant, I always emphasize safe sleep first — and the SNOO makes it easier for exhausted parents to follow best practices without constantly second-guessing themselves.
It Helps Build Healthy Sleep Foundations Early
The first three months are not the time to expect perfect routines or full nights of sleep — but they are the time to start building sleep associations that lead to better sleep down the line.
The SNOO encourages:
Independent sleep (without being held or rocked to full sleep every time)
Consistent sleep cues through sound and motion
A predictable wind-down process for naps and bedtime
I’ve seen firsthand how these early habits make the transition out of the SNOO and into a crib much smoother when the time comes.
I Used the SNOO With My Own Daughter — And It Was a Game-Changer
It’s one thing to recommend something professionally — it’s another to experience it personally. I used the SNOO with my second daughter, Maple, and it was one of the best investments we made for those early months. With the combination of my knowledge of healthy sleep habits and the SNOO’s incredible design, she was sleeping through the night by 12 weeks.
Did she still wake to feed in the beginning? Of course.
Did she still need our love, cuddles, and comfort? Always.
But the SNOO helped her settle faster, sleep longer, and gave me the confidence and peace of mind I needed during those blurry newborn days — both as a mom and a sleep professional.
Final Thoughts
Is the SNOO a must-have for everyone? Not necessarily. But if it’s accessible to your family, it can be an incredible tool for the first three months of life.
As someone who has supported hundreds of SNOO families — and used it successfully with my own daughter — I can say with certainty: it doesn’t replace you — but it can support you in one of the most tender and exhausting seasons of your life.
If you’re considering the SNOO and want to learn how to get the most out of it — or need help transitioning out of it — I’m always here to help.